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Google Data Analytics Capstone Project
For this course 8th module (finally!), I chose case study 1 and case study 3 as my capstone project. Case Study 1 challenges us with a business goal in Divvy, a bike-share fictional company of Cyclist. Another option that I did also is finishing case study 3: researching my own case, which is about sentiment analysis toward cryptocurrency. At this writing, I would like to share about the prior, case study 1, that the technical part has been posted in my Kaggle. To go through the analysis, the writing structure will follow Google Data Analytics framework: ask, prepare, process, analyze, share, and act.
As an analyst on this project, we are required to give some recommendations for marketing programs. The financial background is membership schemes are more profitable than casual users, customers who pay once they use the product only. For that reason, the project goals are based on:
1. How do annual members and casual riders use Cyclist bikes differently?
2. Why would casual riders buy Cyclist annual memberships?
3. How can Cyclist use digital media to influence casual riders to become members?
ASK
The business task is finding the right marketing program in order to convert casual riders to become annual members. Deciding which marketing programs that…
