Citayam Fashion Week — from a Sentiment Analysis

Despite some controversies, most of the netizens (internet citizens) have positive sentiment toward Citayam Fashion Week. A small research conducted using sentiment analysis in R provides us with a conclusion about people’s attitudes expressed on Twitter.

Citayam Fashion Week

It started on 5th of July 2022, when a Citayam Fashion Week query came up in Google Search for the first time. As of this writing, July 29th 2022, this key word search in Google provides more than 86 million results and its searching trend is keep increasing since then.

Based on Google Trends, the searches come from not only Indonesia but also many foreign countries like Singapore, Malaysia, Hongkong, Australia, Taiwan, Japan, and United States.

Citayam Fashion Week is a branding of youngsters activity around mass rapid transit (MRT) station of Dukuh Atas, South Jakarta. They are from satellite cities or suburbs which have a direct border with Jakarta, for example Citayam (where the branding comes from), Bojong gede, Depok. These are represented by the abbreviation of SCBD (Sudirman, Citayam, Bojong gede, Depok); a parody of Sudirman Central Business District. In fact, some of them are from Bekasi, another city in West Java. They mostly come to this central part of the Jakarta, if we talk about Dukuh…